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Basic Business Management Online Bundle, 5 Certificate Courses

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About This Course
What you will learn - Learn the Basics of Business Management
  • The Business Owner
  • The Entrepreneur
  • The Management Level
  • The Process Level
  • Finding the Talent
  • Coping with Change
  • Imports vs. Exports
  • Self-Interest
Get BIG Savings with our Basic Business Management Online Bundle, 5 Certificate Courses
  1. Basic Business Management: Boot Camp for Business Owners
  2. Business Process Management
  3. Business Succession Planning
  4. Global Business Strategies
  5. Marketing for Small Businesses
1. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.

This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.

After you complete this course, you will be able to:

  • Apply the best methods for creating, leading, and managing your own business.
  • Establish an organizational framework through operations, finance, and leadership.
  • Set up an effective and efficient system for hiring, retaining, and succession planning.
  • Start researching and designing your strategic plan.
  • Describe the essential elements of marketing, sales, and your company brand.
  • Apply financial and accounting terms correctly.
2. Business Process Management: Learn How to Manage Business Processes 

Business process management helps organizations leverage processes to achieve their goals and be successful. Once processes are implemented, they must be monitored, evaluated, and optimized. This course will introduce you to business process management, which can help your organization successfully perform these activities.

To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered.

After you complete this course, you will be able to:

  • Define business process management and related concepts.
  • Recognize the vital role processes play in a business.
  • Appreciate the role of technology in process management.
  • Develop a vision to guide process improvement.
  • Understand how to design or enhance an existing process using the business process life cycle.
  • Construct a process map.
  • Perform a what-if analysis to improve your processes.
  • Implement and monitor process changes.
  • Identify how Lean and Six Sigma methods can assist in managing and improving processes.
  • Use a variety of tools and techniques to eliminate waste and redundancies.
3. Business Succession Planning: Develop A Succession Plan

Change is a hallmark of today’s business world, especially in terms of the workforce. Succession planning can help you make the most of that change by ensuring that when someone leaves, there is someone ready to take their place.

This course will teach you how to develop and maintain a succession plan with the SUCCESS model, which includes developing a system, identifying resources, creating risk assessments, developing action plans, implementing those plans, and evaluating the results.

After you complete this Business Succession Planning: Developing and Maintaining a Succession Plan course, you will be able to:

  • Demonstrate an understanding of the value of succession planning for successful businesses.
  • Demonstrate expertise with the key elements of a succession plan.
  • Create and discuss aspects of a succession plan.
  • Discuss the elements of a succession plan in terms of roles, responsibility, function, scope, and evaluation.
4. Global Business Strategies: Create Success In The Global Market

Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it). To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and you’ve got an extremely complex global marketplace.

This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course.

After you complete this Global Business Strategies course, you will be able to:

  • Describe the complexities of doing business in a global context.
  • Discuss trends in global business.
  • Apply strategies and tools needed to help shift a regional business into a global enterprise.
  • Closely evaluate your current business operation and determine its readiness for moving into a global marketplace.
  • Create an international business plan and prepare it for implementation.
5. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

After you complete this Marketing for Small Businesses course, you will be able to:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

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Units of Study

Receive Lifetime Access to Course Materials, so you can review at any time.

Basic Business Management 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Basic Business Management: Boot Camp for Business Owners Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Who Are You and What Are You About?

  • What is Our Business?
  • Making Connections
  • Pre-Assignment Review
  • The Owner’s Role
  • Ingredients for Success
  • The Business Owner
  • The Entrepreneur
  • The Freelancer
  • Words of Wisdom
  • Keeping Things Moving

 Session 3: Designing Your Organizational Structure

  • Bringing the Idea to Life
  • Getting Started
  • Growth Phase One
  • Growth Phase Two
  • Putting the Pieces Together
  • Looking at the Options
  • Geographic Structure
  • Divisional Structure
  • Matrix Structure
  • Summary
  • Making Connections
  • Differences for Corporations
  • Choosing Board Members
  • Board Issues
  • The Role of Shareholders
  • The Big Picture
  • Words of Wisdom
  • Current Thinking
  • Making Connections

 Session 4: Introduction to Operations Management

  • Defining Operations Management
  • What Does It All Mean?
  • Envisioning the Process
  • Introduction to Types of Operations
  • Types of Operations
  • Practical Application

 Session 5: Understanding Financial Terms

  • Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The Income Statement
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • More About Balance Sheets
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings

 Session 6: Getting the Right People in Place

  • Six Essential Steps of Hiring
  • More about Orientation
  • More about Onboarding
  • Making Connections

 Session 7: Getting Your Product Together

  • Inventory Management
  • Types of Inventory
  • More About Inventory
  • Understanding the Value Chain
  • Making Connections
  • Outsourcing Options
  • Quality Control
  • Quality Control Philosophy

 Session 8: Building a Corporate Brand

  • Your Brand
  • Example: Acme Widgets Inc.
  • Brand Names and Slogans
  • Do’s and Don’ts
  • Developing a Slogan
  • How People Will See Your Images
  • Choosing a Color
  • Color Spectrum Two
  • Fonts
  • Sans Serif Fonts
  • Specialty Fonts
  • Font Considerations
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Working It Out

 Session 9: Marketing Your Product

  • About the Marketing Process
  • Cycle Overview
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Segmentation Case Study
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Price
  • Price
  • Place
  • Promotion
  • Packaging
  • Making Connections
  • The Final Stages: Implement, Evaluate, Review, Revise
  • Leveraging Social Media

 Session 10: Selling Your Product

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Initiate
  • Build
  • Manage
  • Optimize

 Session 11: Planning for the Future

  • Introduction to Strategic Planning
  • Identifying Your Stakeholders
  • Taking the Right Approach
  • Making Connections
  • The Strategic Plan Pyramid

 Session 12: Goal Setting and Goal Getting

  • Setting Achievable Goals: Identifying Outcomes
  • The Four Perspectives
  • Customizing the Perspectives
  • Timeline for Your Plan
  • Goals with SPIRIT
  • Getting Into It

 Session 13: Succession Planning 101

  • What is Succession Planning?
  • Replacing vs. Succeeding
  • Defining Succession Planning

 Session 14: Managing Your Money

  • What is a Budget?
  • Test All Assumptions
  • How Was Last Year?
  • How’s The Marketplace Doing?
  • What’s It Costing?
  • Managing Your Budget
  • Know Your Accruals
  • Getting it Right

 Session 15: Ethics 101

  • Are You Ready?
  • Sample Codes of Ethics
  • Rotary Four-Way Test
  • Minnesota Principles
  • Asimov’s Three Laws of Robotics
  • Your Code of Ethics

 Session 16: Building a Strong Customer Care Team

  • The Pillars of Success
  • The Critical Elements of Customer Service
  • Making Connections
  • The Remaining Elements
  • Critical Element Three: Given Life by the Employeess
  • Critical Element Four: Be a Problem Solver
  • A Problem Solving Process
  • Critical Element Five: Measure It
  • Critical Element Six: Reinforce It
  • Developing and Maintaining Relationships

 Session 17: Training Employees for Success

  • Why Continuous Learning?
  • Factors for Learning Success
  • Getting Motivated for Training
  • Steps in the Learning Process
  • Making Connections

 Session 18: Leadership Essentials

  • Leading and Managing
  • Leadership Styles
  • Making Connections
  • Applying the Styles
  • The Cycle of Styles
  • Managing Performance
  • Making Connections

 Session 19: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Business Process Management Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: The Fundamentals of Business Process Management

  • What is Business Analysis?
  • How Do I Conduct A Business Analysis?
  • What is Enterprise Content Management?
  • Defining Content
  • Defining Enterprise Content Management
  • Enterprise Content Management Model
  • The Role of ECM in Business Process Management
  • What is Business Process Re-Engineering?
  • Case Study
  • About Business Process Re-Engineering
  • Role of BPR in Business Process Management
  • Business Process Re-Engineering Model
  • Breaking Down the Model

 Session 3: Defining Business Process ManagementTitle

  • What is Business Process Management?
  • What are Processes?
  • Layers of Business Process Management
  • The Management Level
  • The Process Level
  • The Implementation Level
  • Brief History of Business Process Management
  • What are the Benefits of Business Process Management?
  • BPM Benefits
  • Summary

 Session 4: Reflecting on Processes

  • Pre-Assignment Review

 Session 5: The Business Process Life Cycle

  • Introduction
  • The Business Process Life Cycle
  • Breaking Down the Model

 Session 6: The Vision Phase

  • Creating a Vision and Seeing the Big Picture
  • What is a Vision?
  • Creating a Vision
  • Focusing on the Future
  • Preparing for Change
  • Sharing Your Vision
  • Benefits of a Shared Vision
  • Dreaming Big

 Session 7: The Design Phase

  • Gathering Information
  • Amount of Human Interaction with Technology
  • Level of Automation
  • Case Study
  • Role of Content
  • Volume of Work
  • Complexity of Process
  • Defining Your Problem
  • Rephrase the Problem
  • Rephrasing in Action
  • Expose and Challenge Assumptions
  • Use Facts
  • Grow Your Thinking
  • Shrink Your Environment Temporarily
  • Mini Case Study
  • Practice Multiple Perspectives
  • Turn it Upside Down
  • Frame the Problem Purposely and Positively
  • Summary
  • Introduction
  • Identify Your Future State
  • Analyze Current State
  • Steps to Bridge Gaps
  • Summary
  • About Process Mapping
  • What is Process Mapping?
  • Steps for Creating a Process Map
  • Tips and Important Points
  • Benefits of Process Mapping
  • Symbols and Their Meanings
  • Creating a Process Map with a Flow Chart
  • Digital Process Map
  • Making Connections
  • Creating a Process Map with a Swimlane Diagram
  • Sample Swimlane Process Map
  • Map it Out
  • Defining Improvements
  • Why is it Important to Define Improvements?
  • Case Study
  • Establishing Functions and Identifying Function Leaders
  • Identifying Function Leaders
  • Considerations when Choosing a Leader

 Session 8: The Modeling Phase

  • Performing What-if Analysis
  • Steps to Performing a What-If Analysis
  • Sample Guidelines
  • Second Step in Performing a What-If Analysis
  • Third Step in Performing a What-If Analysis
  • Case Study
  • Test Driving
  • Questions
  • Testing the Design
  • What Does it Mean to Test the Design?
  • Steps for Design Testing
  • Breaking Down the Model
  • Benefits of Iterative Design
  • Summary

 Session 9: The Execution Phase

  • Implementing Processes
  • Exploring Automation
  • Automating Processes
  • Benefits of Automation
  • Potential Pitfalls of Automation
  • Steps to Automate a Process
  • Summary
  • Understanding Business Rules
  • Making Connections
  • Benefits of Business Rules
  • Things to Watch Out For
  • The Role of Business Rules in Workflow Engines
  • Case Study
  • The Importance of Business Rules
  • Choosing Software
  • Making Connections
  • The Role of Workflow Engines
  • The Workflow Model
  • What is a Workflow Engine?
  • Making Connections
  • Workflows and Business Rules
  • Case Studies
  • Steps to Implement a Workflow Engine
  • Breaking Down the Model

 Session 10: The Monitoring Phase

  • Implementing Measures
  • Implementing Measures
  • Building Your Approach
  • Employee Feedback
  • What is Business Activity Monitoring (BAM)?
  • Making Connections
  • Benefits of Business Activity Monitoring
  • Purpose of Business Activity Monitoring
  • The Role of KPI’s
  • The Balanced Scorecard
  • Where Does BPM Fit?
  • Balanced Scorecard Example
  • Benefits of the Balanced Scorecard
  • Creating a Balanced Scorecard
  • Task
  • Scorecard Template
  • Identifying Gaps with Process Mining
  • Benefits of Process Mining

 Session 11: The Optimizing Phase

  • What It’s All About
  • Case Study
  • Case Study
  • Business Process Improvement
  • Six Steps of Business Process Improvement
  • Breaking Down Steps One to Five
  • Benefits of a Pilot
  • The Final Step
  • Introduction to Lean
  • The Toyoda Precepts
  • The Toyota Production System House
  • The Roof
  • The Pillars
  • The Core
  • The Foundation
  • The Seven Wastes
  • Summary
  • Making Connections
  • Cut Out the Waste
  • Task
  • Introduction to Six Sigma
  • The Six Sigma Approach
  • DMAIC Model
  • Breaking Down the Model
  • A Look at the Numbers
  • Sample Analysis
  • A Look at the Numbers
  • A Look at the Numbers
  • Summary
  • Tie It All Together
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Business Succession Planning Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: A Need for Succession Planning

  • Defining Succession Planning
  • The Definitions

 Session 3: Defining a Succession Plan

  • Strong Leaders and a Strong Organization
  • What’s Important?
  • Making Connections
  • Components of the Plan
  • SUCCESS Model
  • Breaking Down the Model
  • Setting the Scope
  • Case Study One
  • Case Study Two

 Session 4: Pre-Assignment Review

  • Task
  •  Session 5: Identifying Resources and Analyzing Risks
  • Understanding the Marketplace
  • What About Loyalty?
  • Finding the Talent
  • Coping with Change
  • Developing External Successors
  • Risk Assessment
  • Sample Risk Analysis
  • Summary

 Session 6: Defining Roles, Responsibilities, and Functions

  • Key Factors
  • The Role of Individualized Engagement Plans
  • Who Gets a Plan?
  • Succession Plan Profile
  • Working the Plan
  • Assignment #1: Complete a Risk Assessment
  • Assignment #2: Complete a First Draft of an IEP
  • Assignment #3: Create a Biography of Up to 250 Words

 Session 7: Gathering Information

  • Moving Through the Layers
  • Revisiting the Organizational Chart
  • Making Connections

 Session 8: Forecasting Needs

  • Key Ingredients of a Successful Plan
  • Coaching and Mentoring
  • Making Connections
  • Develop Reliable Data Gathering

 Session 9: Putting the Plan Together

  • Using Appreciative Inquiry (AI)
  • A Permanent Vacation
  • Tough Choices
  • How to Choose the Leader
  • Sample Assessment
  • Making Connections

 Session 10: Putting the Plan into Action

  • Phased Implementation
  • Changes to Consider
  • Making Connections
  • Succession Plan Organizational Chart
  • Technology
  • Making Connections

 Session 11: Evaluating and Reviewing the Plan

  • Evaluation Challenges
  • Evaluation Process
  • Breaking Down the Steps
  • Sample Evaluation
  • Succession Program Evaluation Checklist
  • Action Steps That Result From This Assessment
  • Checking out the Checklist

 Session 12: Your Action Plan

  • Plan and Then Do
  • Next Steps
  • Making Connections

 Session 13: Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Certificate in Global Business Strategies Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Understanding the Global Business Environment

  •     Defining Globalization
  •     Making Connections
  •     Factors in Globalization
  •     Your Presence in the Marketplace
  •     The Role of Human Resources
  •     Open for Business
  •     Exercising Knowledge (Pre-Assignment Review)
  •     Top Trends
  •     Take on the World

Session 3: The Global Trade Market

  •     Evaluating Your Options
  •     Supporting Organizations
  •     Making Connections
  •     Understanding Trade Agreements
  •     How Trade Transactions Work
  •     Transactional Dealings
  •     Collaborative Transactions
  •     Supply Alliances
  •     Making Connections

Session 4: Products and Services

  •     How Services Are Traded
  •     Making Connections
  •     Imports vs. Exports
  •     Separating Products from Services
  •     How Intangible Products Fit In
  •     Contractual Entries
  •     Whats Your Value?
  •     Developing Your Value Proposition
  •     Mechanics of a Trade Transaction

Session 5: E-Commerce on the Global Stage

  •     What is E-Commerce?
  •     Making Connections
  •     Protection of Information
  •     Security Checklist
  •     Basic E-Commerce Business Models
  •     Give It A Go
  •     E-Commerce Goals and Models
  •     Making Connections

Session 6: Working in the Global Context

  •     Bridging the Cultural Gap
  •     Looking at Culture
  •     Keeping an Open Mind
  •     Stepping Over the Cultural Gap
  •     Building Relationships
  •     Making Connections
  •     Tips for Bridging the Cultural Gap
  •     Is There a Global Culture Developing?
  •     Making Connections

Session 7: The Economics of Global Business

  •     Managing Multiple Currencies
  •     The Currency Conversion Process
  •     Making Connections
  •     Mitigating Your Risks
  •     Basics of Trade Finance
  •     Financing
  •     Mitigating Risk
  •     Export Credit Agencies
  •     Documentation
  •     Getting Paid
  •     Trade Finance and Technology
  •     Making Connections

Session 8: The Logistics of Global Business

  •     Introduction to Supply Chain Management
  •     Keys to Success
  •     The Need for Excellence in Supply Chain Management
  •     The Supply Chain
  •     The Supply Management Leader
  •     Making Connections
  •     Identifying and Meeting Documentation Requirements
  •     Packaging and Labeling
  •     Making Connections
  •     Security and Safety
  •     Transporting Dangerous Goods
  •     Seeking Out Specialists
  •     Negotiating Market Entry
  •     The Negotiation Process
  •     Influencing Elements

Session 9: Rules and Regulations

  •     International Regulations
  •     Public-Trade Law
  •     Trade Agreements
  •     Certificates of Origin
  •     Extraterritoriality and Fair Trade
  •     Price Cartels
  •     The Role of the World Trade Organization
  •     Health and Environmental Regulations
  •     The Role of ECAs
  •     Getting the Right Advice: The Legal Bits
  •     Considering the Remedies
  •     Mediation
  •     Arbitration or Litigation
  •     Where to Litigate
  •     Government Agencies
  •     Testing the Waters

Session 10: Beyond the Rules – Ethical Concerns

  •     The Ethical Conundrum
  •     Ethical Dilemmas
  •     Case Studies
  •     Making Connections
  •     Different Points of View
  •     The Friedman View
  •     Cultural Relativist View
  •     Righteous Moralist View
  •     Making Connections
  •     Corporate Social Responsibility
  •     The Three Levels
  •     Making Connections
  •     Sustainability
  •     Case Studies
  •     Codes of Conduct
  •     Developing a Code of Conduct
  •     Making Connections

Session 11: Choosing Your Growth Strategy

  •     The AAA Approach
  •     Leveraging Triple A
  •     Case Study
  •     A Strategic Approach
  •     Making Connections

Session 12: Building Your Growth Plan

  •     A Business Framework
  •     The Purpose of the Plan
  •     Outlining the Plan
  •     Global Business Plan Worksheet, Part One
  •     Global Business Plan Worksheet, Part Two
  •     Global Business Plan Worksheet, Part Three
  •     Global Business Plan Worksheet, Part Four
  •     The Planning Process
  •     Planning Worksheet, Part One
  •     Planning Worksheet, Part Two
  •     Planning Worksheet, Part Three
  •     Market Evaluation
  •     Pulling the Pieces Together
  •     Making Connections

Session 13: Implementing Your Growth Plan

  •     Getting Your Product or Service to Global Markets
  •     Creating the Right Strategy
  •     Making Connections
  •     Marketing Plan Worksheet, Part One
  •     Marketing Plan Worksheet, Part Two
  •     Exit Strategy
  •     Diagnosing Issues
  •     Developing Product Names
  •     Case Studies
  •     Color Choices
  •     Summary

Session 14: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 5 - Certificate in Marketing for Small Businesses Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

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Course Summary

  • Delivery: Online
  • Access: Unlimited Lifetime
  • Time: Study at your own pace
  • Duration: 6 to 8 hours per course
  • Assessments: Yes
  • Qualification: Certificate
About This Course
What you will learn - Learn the Basics of Business Management
  • The Business Owner
  • The Entrepreneur
  • The Management Level
  • The Process Level
  • Finding the Talent
  • Coping with Change
  • Imports vs. Exports
  • Self-Interest
Get BIG Savings with our Basic Business Management Online Bundle, 5 Certificate Courses
  1. Basic Business Management: Boot Camp for Business Owners
  2. Business Process Management
  3. Business Succession Planning
  4. Global Business Strategies
  5. Marketing for Small Businesses
1. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management

Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.

This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.

After you complete this course, you will be able to:

  • Apply the best methods for creating, leading, and managing your own business.
  • Establish an organizational framework through operations, finance, and leadership.
  • Set up an effective and efficient system for hiring, retaining, and succession planning.
  • Start researching and designing your strategic plan.
  • Describe the essential elements of marketing, sales, and your company brand.
  • Apply financial and accounting terms correctly.
2. Business Process Management: Learn How to Manage Business Processes 

Business process management helps organizations leverage processes to achieve their goals and be successful. Once processes are implemented, they must be monitored, evaluated, and optimized. This course will introduce you to business process management, which can help your organization successfully perform these activities.

To begin this course, you will learn about business process management and three related skill areas: business analysis, enterprise content management, and business process re-engineering. Then, you will work through the five stages of the business process life cycle: vision, design, modeling, execution, monitoring, and optimization. Tools such as automation, business rules, workflow engines, what-if analysis, process mining, business activity monitoring, the balanced scorecard, Lean, and Six Sigma are also covered.

After you complete this course, you will be able to:

  • Define business process management and related concepts.
  • Recognize the vital role processes play in a business.
  • Appreciate the role of technology in process management.
  • Develop a vision to guide process improvement.
  • Understand how to design or enhance an existing process using the business process life cycle.
  • Construct a process map.
  • Perform a what-if analysis to improve your processes.
  • Implement and monitor process changes.
  • Identify how Lean and Six Sigma methods can assist in managing and improving processes.
  • Use a variety of tools and techniques to eliminate waste and redundancies.
3. Business Succession Planning: Develop A Succession Plan

Change is a hallmark of today’s business world, especially in terms of the workforce. Succession planning can help you make the most of that change by ensuring that when someone leaves, there is someone ready to take their place.

This course will teach you how to develop and maintain a succession plan with the SUCCESS model, which includes developing a system, identifying resources, creating risk assessments, developing action plans, implementing those plans, and evaluating the results.

After you complete this Business Succession Planning: Developing and Maintaining a Succession Plan course, you will be able to:

  • Demonstrate an understanding of the value of succession planning for successful businesses.
  • Demonstrate expertise with the key elements of a succession plan.
  • Create and discuss aspects of a succession plan.
  • Discuss the elements of a succession plan in terms of roles, responsibility, function, scope, and evaluation.
4. Global Business Strategies: Create Success In The Global Market

Consider the different aspects of how business is conducted around the world. Various currencies, cultural customs, trade laws, border rules, import/export regulations, and more all come into play in each country (and sometimes within the states or provinces within it). To complicate matters further, these elements are constantly evolving. Add in the rapid pace of change of technology, legal questions surrounding the Internet and e-commerce, and growing security concerns, and you’ve got an extremely complex global marketplace.

This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our “Entrepreneurship 101” and “Basic Business Management” programs before taking this course.

After you complete this Global Business Strategies course, you will be able to:

  • Describe the complexities of doing business in a global context.
  • Discuss trends in global business.
  • Apply strategies and tools needed to help shift a regional business into a global enterprise.
  • Closely evaluate your current business operation and determine its readiness for moving into a global marketplace.
  • Create an international business plan and prepare it for implementation.
5. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

After you complete this Marketing for Small Businesses course, you will be able to:

  • Describe the essential elements of a marketing plan, no matter the size of the business.
  • Apply tools and strategy to create a marketing plan that supports the growth of your small business.
  • Use six steps to create, implement, and review a marketing plan.
  • Leverage the best of Internet and social media marketing.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

  1. All courses are easy to follow and understand
  2. Only 6 to 8 hours of study is required per course
  3. Unlimited lifetime access to course materials
  4. Study as many courses as you want
  5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  6. You can study from home or at work, at your own pace, in your own time
  7. Certificates 

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

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Units of Study

Receive Lifetime Access to Course Materials, so you can review at any time.

Basic Business Management 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Certificate in Basic Business Management: Boot Camp for Business Owners Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Who Are You and What Are You About?

  • What is Our Business?
  • Making Connections
  • Pre-Assignment Review
  • The Owner’s Role
  • Ingredients for Success
  • The Business Owner
  • The Entrepreneur
  • The Freelancer
  • Words of Wisdom
  • Keeping Things Moving

 Session 3: Designing Your Organizational Structure

  • Bringing the Idea to Life
  • Getting Started
  • Growth Phase One
  • Growth Phase Two
  • Putting the Pieces Together
  • Looking at the Options
  • Geographic Structure
  • Divisional Structure
  • Matrix Structure
  • Summary
  • Making Connections
  • Differences for Corporations
  • Choosing Board Members
  • Board Issues
  • The Role of Shareholders
  • The Big Picture
  • Words of Wisdom
  • Current Thinking
  • Making Connections

 Session 4: Introduction to Operations Management

  • Defining Operations Management
  • What Does It All Mean?
  • Envisioning the Process
  • Introduction to Types of Operations
  • Types of Operations
  • Practical Application

 Session 5: Understanding Financial Terms

  • Finance
  • Recording Financial Transactions
  • General Accepted Accounting Principles (GAAP)
  • The Income Statement
  • Income Statement Equation
  • Sample Income Statement
  • The Balance Sheet
  • Balance Sheet Equation
  • More About Balance Sheets
  • Current vs. Fixed Assets
  • Cash Flow Statement
  • Statement of Retained Earnings

 Session 6: Getting the Right People in Place

  • Six Essential Steps of Hiring
  • More about Orientation
  • More about Onboarding
  • Making Connections

 Session 7: Getting Your Product Together

  • Inventory Management
  • Types of Inventory
  • More About Inventory
  • Understanding the Value Chain
  • Making Connections
  • Outsourcing Options
  • Quality Control
  • Quality Control Philosophy

 Session 8: Building a Corporate Brand

  • Your Brand
  • Example: Acme Widgets Inc.
  • Brand Names and Slogans
  • Do’s and Don’ts
  • Developing a Slogan
  • How People Will See Your Images
  • Choosing a Color
  • Color Spectrum Two
  • Fonts
  • Sans Serif Fonts
  • Specialty Fonts
  • Font Considerations
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Working It Out

 Session 9: Marketing Your Product

  • About the Marketing Process
  • Cycle Overview
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying Our Product? Who is Using Our Product?
  • What is the Buying Process?
  • How Can I Leverage Segmentation?
  • Segmentation Case Study
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Price
  • Price
  • Place
  • Promotion
  • Packaging
  • Making Connections
  • The Final Stages: Implement, Evaluate, Review, Revise
  • Leveraging Social Media

 Session 10: Selling Your Product

  • Building Your Sales Force
  • The Sales Cycle
  • Initiate
  • Initiate
  • Build
  • Manage
  • Optimize

 Session 11: Planning for the Future

  • Introduction to Strategic Planning
  • Identifying Your Stakeholders
  • Taking the Right Approach
  • Making Connections
  • The Strategic Plan Pyramid

 Session 12: Goal Setting and Goal Getting

  • Setting Achievable Goals: Identifying Outcomes
  • The Four Perspectives
  • Customizing the Perspectives
  • Timeline for Your Plan
  • Goals with SPIRIT
  • Getting Into It

 Session 13: Succession Planning 101

  • What is Succession Planning?
  • Replacing vs. Succeeding
  • Defining Succession Planning

 Session 14: Managing Your Money

  • What is a Budget?
  • Test All Assumptions
  • How Was Last Year?
  • How’s The Marketplace Doing?
  • What’s It Costing?
  • Managing Your Budget
  • Know Your Accruals
  • Getting it Right

 Session 15: Ethics 101

  • Are You Ready?
  • Sample Codes of Ethics
  • Rotary Four-Way Test
  • Minnesota Principles
  • Asimov’s Three Laws of Robotics
  • Your Code of Ethics

 Session 16: Building a Strong Customer Care Team

  • The Pillars of Success
  • The Critical Elements of Customer Service
  • Making Connections
  • The Remaining Elements
  • Critical Element Three: Given Life by the Employeess
  • Critical Element Four: Be a Problem Solver
  • A Problem Solving Process
  • Critical Element Five: Measure It
  • Critical Element Six: Reinforce It
  • Developing and Maintaining Relationships

 Session 17: Training Employees for Success

  • Why Continuous Learning?
  • Factors for Learning Success
  • Getting Motivated for Training
  • Steps in the Learning Process
  • Making Connections

 Session 18: Leadership Essentials

  • Leading and Managing
  • Leadership Styles
  • Making Connections
  • Applying the Styles
  • The Cycle of Styles
  • Managing Performance
  • Making Connections

 Session 19: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 2 - Certificate in Business Process Management Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: The Fundamentals of Business Process Management

  • What is Business Analysis?
  • How Do I Conduct A Business Analysis?
  • What is Enterprise Content Management?
  • Defining Content
  • Defining Enterprise Content Management
  • Enterprise Content Management Model
  • The Role of ECM in Business Process Management
  • What is Business Process Re-Engineering?
  • Case Study
  • About Business Process Re-Engineering
  • Role of BPR in Business Process Management
  • Business Process Re-Engineering Model
  • Breaking Down the Model

 Session 3: Defining Business Process ManagementTitle

  • What is Business Process Management?
  • What are Processes?
  • Layers of Business Process Management
  • The Management Level
  • The Process Level
  • The Implementation Level
  • Brief History of Business Process Management
  • What are the Benefits of Business Process Management?
  • BPM Benefits
  • Summary

 Session 4: Reflecting on Processes

  • Pre-Assignment Review

 Session 5: The Business Process Life Cycle

  • Introduction
  • The Business Process Life Cycle
  • Breaking Down the Model

 Session 6: The Vision Phase

  • Creating a Vision and Seeing the Big Picture
  • What is a Vision?
  • Creating a Vision
  • Focusing on the Future
  • Preparing for Change
  • Sharing Your Vision
  • Benefits of a Shared Vision
  • Dreaming Big

 Session 7: The Design Phase

  • Gathering Information
  • Amount of Human Interaction with Technology
  • Level of Automation
  • Case Study
  • Role of Content
  • Volume of Work
  • Complexity of Process
  • Defining Your Problem
  • Rephrase the Problem
  • Rephrasing in Action
  • Expose and Challenge Assumptions
  • Use Facts
  • Grow Your Thinking
  • Shrink Your Environment Temporarily
  • Mini Case Study
  • Practice Multiple Perspectives
  • Turn it Upside Down
  • Frame the Problem Purposely and Positively
  • Summary
  • Introduction
  • Identify Your Future State
  • Analyze Current State
  • Steps to Bridge Gaps
  • Summary
  • About Process Mapping
  • What is Process Mapping?
  • Steps for Creating a Process Map
  • Tips and Important Points
  • Benefits of Process Mapping
  • Symbols and Their Meanings
  • Creating a Process Map with a Flow Chart
  • Digital Process Map
  • Making Connections
  • Creating a Process Map with a Swimlane Diagram
  • Sample Swimlane Process Map
  • Map it Out
  • Defining Improvements
  • Why is it Important to Define Improvements?
  • Case Study
  • Establishing Functions and Identifying Function Leaders
  • Identifying Function Leaders
  • Considerations when Choosing a Leader

 Session 8: The Modeling Phase

  • Performing What-if Analysis
  • Steps to Performing a What-If Analysis
  • Sample Guidelines
  • Second Step in Performing a What-If Analysis
  • Third Step in Performing a What-If Analysis
  • Case Study
  • Test Driving
  • Questions
  • Testing the Design
  • What Does it Mean to Test the Design?
  • Steps for Design Testing
  • Breaking Down the Model
  • Benefits of Iterative Design
  • Summary

 Session 9: The Execution Phase

  • Implementing Processes
  • Exploring Automation
  • Automating Processes
  • Benefits of Automation
  • Potential Pitfalls of Automation
  • Steps to Automate a Process
  • Summary
  • Understanding Business Rules
  • Making Connections
  • Benefits of Business Rules
  • Things to Watch Out For
  • The Role of Business Rules in Workflow Engines
  • Case Study
  • The Importance of Business Rules
  • Choosing Software
  • Making Connections
  • The Role of Workflow Engines
  • The Workflow Model
  • What is a Workflow Engine?
  • Making Connections
  • Workflows and Business Rules
  • Case Studies
  • Steps to Implement a Workflow Engine
  • Breaking Down the Model

 Session 10: The Monitoring Phase

  • Implementing Measures
  • Implementing Measures
  • Building Your Approach
  • Employee Feedback
  • What is Business Activity Monitoring (BAM)?
  • Making Connections
  • Benefits of Business Activity Monitoring
  • Purpose of Business Activity Monitoring
  • The Role of KPI’s
  • The Balanced Scorecard
  • Where Does BPM Fit?
  • Balanced Scorecard Example
  • Benefits of the Balanced Scorecard
  • Creating a Balanced Scorecard
  • Task
  • Scorecard Template
  • Identifying Gaps with Process Mining
  • Benefits of Process Mining

 Session 11: The Optimizing Phase

  • What It’s All About
  • Case Study
  • Case Study
  • Business Process Improvement
  • Six Steps of Business Process Improvement
  • Breaking Down Steps One to Five
  • Benefits of a Pilot
  • The Final Step
  • Introduction to Lean
  • The Toyoda Precepts
  • The Toyota Production System House
  • The Roof
  • The Pillars
  • The Core
  • The Foundation
  • The Seven Wastes
  • Summary
  • Making Connections
  • Cut Out the Waste
  • Task
  • Introduction to Six Sigma
  • The Six Sigma Approach
  • DMAIC Model
  • Breaking Down the Model
  • A Look at the Numbers
  • Sample Analysis
  • A Look at the Numbers
  • A Look at the Numbers
  • Summary
  • Tie It All Together
  •  A Personal Action Plan
  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 3 - Certificate in Business Succession Planning Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: A Need for Succession Planning

  • Defining Succession Planning
  • The Definitions

 Session 3: Defining a Succession Plan

  • Strong Leaders and a Strong Organization
  • What’s Important?
  • Making Connections
  • Components of the Plan
  • SUCCESS Model
  • Breaking Down the Model
  • Setting the Scope
  • Case Study One
  • Case Study Two

 Session 4: Pre-Assignment Review

  • Task
  •  Session 5: Identifying Resources and Analyzing Risks
  • Understanding the Marketplace
  • What About Loyalty?
  • Finding the Talent
  • Coping with Change
  • Developing External Successors
  • Risk Assessment
  • Sample Risk Analysis
  • Summary

 Session 6: Defining Roles, Responsibilities, and Functions

  • Key Factors
  • The Role of Individualized Engagement Plans
  • Who Gets a Plan?
  • Succession Plan Profile
  • Working the Plan
  • Assignment #1: Complete a Risk Assessment
  • Assignment #2: Complete a First Draft of an IEP
  • Assignment #3: Create a Biography of Up to 250 Words

 Session 7: Gathering Information

  • Moving Through the Layers
  • Revisiting the Organizational Chart
  • Making Connections

 Session 8: Forecasting Needs

  • Key Ingredients of a Successful Plan
  • Coaching and Mentoring
  • Making Connections
  • Develop Reliable Data Gathering

 Session 9: Putting the Plan Together

  • Using Appreciative Inquiry (AI)
  • A Permanent Vacation
  • Tough Choices
  • How to Choose the Leader
  • Sample Assessment
  • Making Connections

 Session 10: Putting the Plan into Action

  • Phased Implementation
  • Changes to Consider
  • Making Connections
  • Succession Plan Organizational Chart
  • Technology
  • Making Connections

 Session 11: Evaluating and Reviewing the Plan

  • Evaluation Challenges
  • Evaluation Process
  • Breaking Down the Steps
  • Sample Evaluation
  • Succession Program Evaluation Checklist
  • Action Steps That Result From This Assessment
  • Checking out the Checklist

 Session 12: Your Action Plan

  • Plan and Then Do
  • Next Steps
  • Making Connections

 Session 13: Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Course 4 - Certificate in Global Business Strategies Online Course

Session 1: Course Overview

  •     Learning Objectives
  •     Pre-Assignment

Session 2: Understanding the Global Business Environment

  •     Defining Globalization
  •     Making Connections
  •     Factors in Globalization
  •     Your Presence in the Marketplace
  •     The Role of Human Resources
  •     Open for Business
  •     Exercising Knowledge (Pre-Assignment Review)
  •     Top Trends
  •     Take on the World

Session 3: The Global Trade Market

  •     Evaluating Your Options
  •     Supporting Organizations
  •     Making Connections
  •     Understanding Trade Agreements
  •     How Trade Transactions Work
  •     Transactional Dealings
  •     Collaborative Transactions
  •     Supply Alliances
  •     Making Connections

Session 4: Products and Services

  •     How Services Are Traded
  •     Making Connections
  •     Imports vs. Exports
  •     Separating Products from Services
  •     How Intangible Products Fit In
  •     Contractual Entries
  •     Whats Your Value?
  •     Developing Your Value Proposition
  •     Mechanics of a Trade Transaction

Session 5: E-Commerce on the Global Stage

  •     What is E-Commerce?
  •     Making Connections
  •     Protection of Information
  •     Security Checklist
  •     Basic E-Commerce Business Models
  •     Give It A Go
  •     E-Commerce Goals and Models
  •     Making Connections

Session 6: Working in the Global Context

  •     Bridging the Cultural Gap
  •     Looking at Culture
  •     Keeping an Open Mind
  •     Stepping Over the Cultural Gap
  •     Building Relationships
  •     Making Connections
  •     Tips for Bridging the Cultural Gap
  •     Is There a Global Culture Developing?
  •     Making Connections

Session 7: The Economics of Global Business

  •     Managing Multiple Currencies
  •     The Currency Conversion Process
  •     Making Connections
  •     Mitigating Your Risks
  •     Basics of Trade Finance
  •     Financing
  •     Mitigating Risk
  •     Export Credit Agencies
  •     Documentation
  •     Getting Paid
  •     Trade Finance and Technology
  •     Making Connections

Session 8: The Logistics of Global Business

  •     Introduction to Supply Chain Management
  •     Keys to Success
  •     The Need for Excellence in Supply Chain Management
  •     The Supply Chain
  •     The Supply Management Leader
  •     Making Connections
  •     Identifying and Meeting Documentation Requirements
  •     Packaging and Labeling
  •     Making Connections
  •     Security and Safety
  •     Transporting Dangerous Goods
  •     Seeking Out Specialists
  •     Negotiating Market Entry
  •     The Negotiation Process
  •     Influencing Elements

Session 9: Rules and Regulations

  •     International Regulations
  •     Public-Trade Law
  •     Trade Agreements
  •     Certificates of Origin
  •     Extraterritoriality and Fair Trade
  •     Price Cartels
  •     The Role of the World Trade Organization
  •     Health and Environmental Regulations
  •     The Role of ECAs
  •     Getting the Right Advice: The Legal Bits
  •     Considering the Remedies
  •     Mediation
  •     Arbitration or Litigation
  •     Where to Litigate
  •     Government Agencies
  •     Testing the Waters

Session 10: Beyond the Rules – Ethical Concerns

  •     The Ethical Conundrum
  •     Ethical Dilemmas
  •     Case Studies
  •     Making Connections
  •     Different Points of View
  •     The Friedman View
  •     Cultural Relativist View
  •     Righteous Moralist View
  •     Making Connections
  •     Corporate Social Responsibility
  •     The Three Levels
  •     Making Connections
  •     Sustainability
  •     Case Studies
  •     Codes of Conduct
  •     Developing a Code of Conduct
  •     Making Connections

Session 11: Choosing Your Growth Strategy

  •     The AAA Approach
  •     Leveraging Triple A
  •     Case Study
  •     A Strategic Approach
  •     Making Connections

Session 12: Building Your Growth Plan

  •     A Business Framework
  •     The Purpose of the Plan
  •     Outlining the Plan
  •     Global Business Plan Worksheet, Part One
  •     Global Business Plan Worksheet, Part Two
  •     Global Business Plan Worksheet, Part Three
  •     Global Business Plan Worksheet, Part Four
  •     The Planning Process
  •     Planning Worksheet, Part One
  •     Planning Worksheet, Part Two
  •     Planning Worksheet, Part Three
  •     Market Evaluation
  •     Pulling the Pieces Together
  •     Making Connections

Session 13: Implementing Your Growth Plan

  •     Getting Your Product or Service to Global Markets
  •     Creating the Right Strategy
  •     Making Connections
  •     Marketing Plan Worksheet, Part One
  •     Marketing Plan Worksheet, Part Two
  •     Exit Strategy
  •     Diagnosing Issues
  •     Developing Product Names
  •     Case Studies
  •     Color Choices
  •     Summary

Session 14: A Personal Action Plan

  •     Starting Point
  •     Where I Want to Go
  •     How I Will Get There

Course 5 - Certificate in Marketing for Small Businesses Online Course

Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment

 Session 2: Marketing for Small Business

  • Defining Marketing in the Small Business Context
  • Marketing and Sales
  • The Best Marketing
  • Glossary of Terms
  • Standing Out from the Crowd
  • Pre-Assignment Review

 Session 3: Elements of a Successful Marketing Message

  • Your USP
  • Making Connections
  • Building the Relationship
  • Find Common Ground
  • Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
  • Factual Descriptions and Relevant Details are More Likely To Be Heard
  • Use Repetition Respectfully to Keep Things on Track
  • Body Language Says It All
  • Influence and Persuasion
  • Predictability
  • Reciprocation
  • Consistency and Commitment
  • Social Evidence
  • Authority
  • Liking
  • Scarcity
  • Self-Interest
  • Testing and Revising

 Session 4: The Marketing Cycle in Small Business

  • Marketing Essentials
  • Stage One: Consumer and Market Analysis
  • What Do They Need?
  • Who is Buying and Who is Using Our Product?
  • What Is the Buying Process?
  • Sample Buying Process
  • How Can I Leverage Segmentation?
  • How Can I Leverage Segmentation? Part Two
  • Stage Two: Analyzing the Competition and Yourself
  • SWOT Analysis
  • Next Steps
  • Stage Three: Analyzing Distribution Channels
  • Sample Configuration
  • Making Connections
  • Stage Four: Creating a Marketing Plan
  • Place
  • Price, Part One
  • Price, Part Two
  • Price, Part Three
  • Promotion
  • Packaging
  • Bringing it All Together
  • Key Considerations
  • Remember!
  • Making Connections

 Session 5: Identifying Marketing Strategies

  • Key Marketing Strategies for Small Businesses
  • Getting the Most Bang for Your Buck
  • Key Strategies
  • Making Connections
  • Top Ten Strategies for Success
  • Identifying the Strategies
  • Identifying Opportunities
  • A Simple Marketing Plan for Small Budgets

 Session 6: Implementing Your Plan

  • What is a Marketing Budget?
  • Crashing Your Own Budget
  • Four Rules for Establishing Your Budget
  • Managing Your Budget
  • Know Your Accruals, Part One
  • Know Your Accruals, Part Two
  • Stage Five: Implementing and Evaluating
  • Making Connections
  • Stage Six: Reviewing and Revising
  • Adapting and Evolving
  • Case Study

 Session 7: Internet Marketing Basics

  • What It Looks Like
  • Sample Site Structure
  • Making Connections
  • Popular Strategies
  • Web Design and Development
  • Affiliate Programs
  • E-mail Marketing
  • Using Social Media
  • Search Engine Optimization (SEO)
  • Sharing Messages
  • Building Community
  • Considering Videos
  • Be Remarkable!
  • E-mail Marketing
  • A Cautionary Note
  • Distribution Services, Part One
  • Distribution Services, Part Two
  • Keep it Rich
  • What is SEO?
  • Spiders, Crawlers, Bots (or Robots)
  • Natural and Organic Searches
  • Paid Searches
  • URL Basics
  • How It Works
  • Pinging
  • Leveraging Social Media
  • Stretch
  • Build a Community
  • Watch Out for Social Media Experts
  • Be There
  • Find Your Customers
  • Be a Person
  • Follow Others

 Session 8: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
Requirements

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Requirements

Entry requirements:

Students must have basic literacy and numeracy skills.


Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.


Device requirements:

Students will need access to a computer/any device and the internet.

FAQS

1.  Who are Courses For Success?

Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.

Our courses span across the following categories:

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Yes, we have a 7-day money-back refund policy.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
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course or bundle purchase this month. This is a limited time offer!

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take this course.

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No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.

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This
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of tools such as google translate and Grammarly.

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All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

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After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
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access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
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Providing
you have internet access you can start this course whenever you like,
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10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You
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which demonstrates your commitment to learning new skills. You can share
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Also, include it in your resume/CV, professional social media profiles
and job applications.

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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

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Studying
and completing this course will show employers that you have the
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21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

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Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.

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Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.

To pay via bank transfer contact us info@coursesforsuccess.com

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Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com

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Yes, you can request for an invoice via email at info@coursesforsuccess.com

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Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.

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You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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