What you will learn -  Learn How To Work With Media

Get BIG Savings with our Working with the Media: Creating a Positive Working Relationship Online Bundle, 5 Certificate Courses

1. Working with the Media: Creating a Positive Working Relationship
2. Public Relations Boot Camp
3. Communication Strategies
4. Building a Brand on Social Media
5. Marketing with Social Media

1. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media

You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.

After you complete this course, you will be able to:

• Prepare for an interview
• Be interviewed successfully
• Craft a media statement
• Develop and issue a press release
• Understand libel and slander
• Develop a media package
• Understand various media outlets
• Build relationships with the media

2. Public Relations Boot Camp: Strategic Public And Media Relations

Public relations has changed with the evolution of computers and the speed with which information can spread. However, the need for public relations to be clear, concise, and accurate while being completely appropriate for the situation has not changed.

In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations.

At the end of this Public Relations Boot Camp course, you should be able to:

• Identify the steps you can take to build your credibility.
• Identify the objections that you encounter most frequently.
• Develop appropriate responses when prospective buyers throw you a curve.
• Learn ways to disarm objections with proven rebuttals that get the sale back on track.
• Learn how to recognize when a prospect is ready to buy.
• Identify how working with your sales team can help you succeed.

3. Communication Strategies: Build Better, Stronger and More Fulfilling Relationships

For the better part of every day, we are communicating to and with others. Whether it’s the speech you deliver in the boardroom, the level of attention you give your spouse when they are talking to you, or the look that you give to the cat, it all means something.

This course will help you understand the different methods of communication and how to make the most of each of them.

Course Topics:

• Paraverbal Communication
• Body Language
• The four stages in the Appreciative Inquiry model are known as the 4-D cycle
• Speaking Like a Star
• Positive Signals

By the end of this Communication Strategies Online Course, you will be able to:

• Understand what communication is
• Understand the different ways communication takes place
• Overcome communication blockages
• Make the most of non-verbal and paraverbal communication
• Understand and utilize the STAR method
• Listen actively and effectively
• Ask good questions
• Use appreciative inquiry as a communication tool
• Establish common ground with others

4. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

After you complete this course, you will be able to:

• Define terms related to social media branding.
• Create a strategy for your social media brand.
• Describe various social media platforms and identify what platforms fit your brand.
• Communicate effectively over social media.
• Deal with negative feedback and criticism.
• Create a social media playbook to guide brand ambassadors.
• Evaluate your brand strength and revise your strategy.

5. Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

After you complete this Marketing with Social Media course, you will be able to:

• Describe the value of social media to your marketing plan.
• Create and launch a social media marketing plan.
• Select the right resources for a social media marketing team.
• Define how to use social media to build an internal community.
• Use metrics to measure the impact of a social media plan.
• Manage difficult social media situations.
• Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter.
• Decide whether a blog adds value to a social media plan.
• Speak about specialty sites and social medial management tools.
• Stay on top of social media trends and adjust your plan as the online world evolves.

Receive Lifetime Access to Course Materials, so you can review at any time.

For comprehensive information on units of study click the units of study tab above.

This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!

Course Fast Facts:

1. All courses are easy to follow and understand
2. Only 6 to 8 hours of study is required per course
3. Unlimited lifetime access to course materials
4. Study as many courses as you want
5. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
6. You can study from home or at work, at your own pace, in your own time
7. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Receive Lifetime Access to Course Materials, so you can review at any time.

Working with the Media: Creating a Positive Working Relationship 5 Course Bundle includes the following courses, below is a summary of each course: 

Course 1 - Working with the Media: Creating a Positive Working Relationship

Course 2 - Public Relations Boot Camp

Course 3 - Communication Strategies

Course 4 -  Building a Brand on Social Media   

Course 5 -  Marketing with Social Media

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)

All systems

Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Entry requirements:

Students must have basic literacy and numeracy skills.

Minimum education:

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Device requirements:

Students will need access to a computer/any device and the internet.

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By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.

Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.

Please also check the course summary, as a small selection of courses have limited access.

13.  How long will my course take?

Course duration, is listed under Course Summary

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All the required material for your course is included in the online system, you do not need to buy anything else.

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Also, include it in your resume/CV, professional social media profiles
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