About This Course
What you will learn - Learn the Basics in Starting an Online Business
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Get BIG Savings with our Building an Online Business Online Bundle, 5 Certificate Courses
- Building an Online Business
- Basic Internet Marketing
- Marketing with Social Media
- Building a Brand on Social Media
- Creating a Google AdWords Campaign
1. Building an Online Business: Learn the Basics in Starting an Online Business
You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
This Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.
2. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
3. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
4. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
5. Creating a Google AdWords Campaign: Learn How Google AdWords Work
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Receive Lifetime Access to Course Materials, so you can reviw at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Building an Online Business 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Building an Online Business Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: How Online Businesses Can Benefit You
- A Brief History
- Benefits of Online Businesses
- Words of Warning
Session 3: Laying the Groundwork
- Who Are You?
- Doing Your Research
- Outlining Your Ideas
- Pre-Assignment Review
Session 4: Creating a Business Plan
- Creating a Business Plan
- The One-Page Plan
- Sample Business Plan, Part One
- Sample Business Plan, Part Two
- Sample Business Plan, Part Three
- Sample Business Plan, Part Four
- Sample Business Plan, Part Five
- Sample Business Plan, Part Six
- Gathering Resources
Session 5: Breaking Down the Plan
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Creating Financial Projections
- Part One: The Sales Process (I)
- Part One: The Sales Process (II)
- Part Two: Sales Metrics
- Part Three: Expenses
- Raising Startup Capital with Crowdfunding
- Case Studies
Session 6: Building Your Online Business
- The Basic Elements
- Creating a Website, Part One
- Creating a Website, Part Two
- Creating a Website, Part Three
- Creating a Website, Part Four
- Creating a Website, Part Five
- Creating a Website, Part Six
- Creating a Website, Part Seven
- Checking Out the Sites, Part One
- E-Commerce Options
- E-Commerce Payment Options
- Security and Privacy Considerations
- Creating a Mobile Presence
- Creating Apps
- Checking Out the Sites, Part Two
- Joining Online Marketplaces
- Amazon
- eBay
- Specialty Marketplaces
Session 7: Internet Marketing Basics
- Social Media Strategies for Success
- YouTube
- Building Relationships
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Basic Internet Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Creating a Google AdWords Campaign Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- Pre-Assignment Review
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring Your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Session 7: Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
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The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
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Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
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you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
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You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
Building an Online Business Online Bundle, 5 Certificate Courses
Learn the Basics in Starting an Online Business
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
3-DAY WEEKEND SALE - ENDS 24 NOV
BEAT THE PRICE RISE!
About This Course
What you will learn - Learn the Basics in Starting an Online Business
|
|
Get BIG Savings with our Building an Online Business Online Bundle, 5 Certificate Courses
- Building an Online Business
- Basic Internet Marketing
- Marketing with Social Media
- Building a Brand on Social Media
- Creating a Google AdWords Campaign
1. Building an Online Business: Learn the Basics in Starting an Online Business
You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.
This Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.
2. Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
3. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
4. Building a Brand on Social Media: Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
5. Creating a Google AdWords Campaign: Learn How Google AdWords Work
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Receive Lifetime Access to Course Materials, so you can reviw at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Building an Online Business 5 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate in Building an Online Business Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: How Online Businesses Can Benefit You
- A Brief History
- Benefits of Online Businesses
- Words of Warning
Session 3: Laying the Groundwork
- Who Are You?
- Doing Your Research
- Outlining Your Ideas
- Pre-Assignment Review
Session 4: Creating a Business Plan
- Creating a Business Plan
- The One-Page Plan
- Sample Business Plan, Part One
- Sample Business Plan, Part Two
- Sample Business Plan, Part Three
- Sample Business Plan, Part Four
- Sample Business Plan, Part Five
- Sample Business Plan, Part Six
- Gathering Resources
Session 5: Breaking Down the Plan
- Creating a Marketing Plan
- Cycle Overview
- Looking at the Steps
- Creating Financial Projections
- Part One: The Sales Process (I)
- Part One: The Sales Process (II)
- Part Two: Sales Metrics
- Part Three: Expenses
- Raising Startup Capital with Crowdfunding
- Case Studies
Session 6: Building Your Online Business
- The Basic Elements
- Creating a Website, Part One
- Creating a Website, Part Two
- Creating a Website, Part Three
- Creating a Website, Part Four
- Creating a Website, Part Five
- Creating a Website, Part Six
- Creating a Website, Part Seven
- Checking Out the Sites, Part One
- E-Commerce Options
- E-Commerce Payment Options
- Security and Privacy Considerations
- Creating a Mobile Presence
- Creating Apps
- Checking Out the Sites, Part Two
- Joining Online Marketplaces
- Amazon
- eBay
- Specialty Marketplaces
Session 7: Internet Marketing Basics
- Social Media Strategies for Success
- YouTube
- Building Relationships
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate in Basic Internet Marketing Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Internet Marketing Plan Worksheet
- Pre-Course Assessment
Session 2: What is Internet Marketing?
- What it Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
- Leveraging What You Already Have
- The Marketing Cycle
- Making Our Way through the Marketing Process
- Stage Two: Analyzing the Competition and Yourself
- Stage Three: Analyzing Distribution Channels
- Stage Four: Creating a Marketing Plan
- Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
- Sharing Messages
- Understanding Community
- Making Connections
- Making it Real
- Making it Real
Session 5: E-mail Marketing
- You Can Do It!
- A Cautionary Note
- Using a Distribution Service
- Getting Your Message Out
- Distribution Services, Part Two
- Keep it Rich
Session 6: Search Engine Optimization (SEO)
- What is SEO?
- Understanding Search
- Natural and Organic Searches
- Paid Searches
- What is a URL?
- About Pinging
- The Search Engines
- Bing
- Yahoo
- Alternative Search
- Making Connections
- Optimizing Keywords
- Keywords, Search Terms, and Tags
- Metatags
- Source Code Sample
- Tips and Tricks
- Making Connections
- Working With Others
- Making Connections
- Monitoring Search Engine Ranking
- Improving Traffic
Session 7: Advertising Online
- What is Advertising?
- Understanding Pay Per Click Ads
- More About Pay Per Click Ads
- What Service Should I Use?
- Set Up an Account
- Choose Keywords
- Write Your Ad
- Set the Limits
- Making Commitments
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate in Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate in Building a Brand on Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate in Creating a Google AdWords Campaign Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Understanding AdWords Lingo
- First Up, SEO
- Getting To Know The Terms
- How It Works
- Pre-Assignment Review
- AdWords Defined
- Required Elements for an AdWords Campaign
- How PPC Works
- Making Connections
Session 3: Creating an AdWords Strategy
- Planning
- Research Your Market
- Accessing the Keyword Tool
- Using the Keyword Tool
- Define Your Ideal Customer
- Choosing Keywords
- Bull's-Eye Keywords
- Test Run
- Take Two!
- Getting Good with Keywords
- Phrase Matches
- Exact Matches
- Modified Broad Matches
- Long Tail and Short Tail
- Understanding Ad Groups
- Sample Plan
- Next Steps
- Sample Keywords List
- Remove Clutter
Session 4: Creating a PPC Campaign
- Setting Your PPC Budget
- Making Connections
- What is the Quality Score
- Quality Score Breakdown
- Increasing Your Score
Session 5: Designing Your Ads
- Choosing Your Language
- The Purpose of Your Ad
- Persuasive Techniques
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Keeping Your Eyes Open
- Structuring Your Ad
Session 6: Looking at Success
- Understanding Key Metrics
- Conversion Rates
- Conversion Rates
- Higher Clickthrough Rates (CTR) Help
- Cost Per Action Bidding
- Setting Up Split Tests
- Using Google’s Display Network (GDN)
- Why Do You Need To Know About GDN
- When to Ask for Help
- To Be Continued
- Case Study AdWords Express
Session 7: Personal Action Plan
- Starting Point
- Where I Want To Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
