About This Course
What you will learn - Explore 100 Strategies For Your Small Business
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Get BIG Savings with our Marketing for Small Businesses Online Bundle, 3 Courses
- Marketing for Small Businesses
- Social Selling for Small Businesses
- Basic Business Management: Boot Camp for Business Owners
1. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
After you complete this Marketing for Small Businesses course, you will be able to:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
2. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
After you complete this course, you will be able to:
- Describe the attributes of social selling.
- Explore how social selling can generate results for your small business.
- Apply social selling strategies to create relevance in social media.
- Understand the power of leveraging different social media platforms in social selling.
- Measure your social selling results.
3. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management
Learn the Basics of Business Management
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.
This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.
After you complete this course, you will be able to:
- Apply the best methods for creating, leading, and managing your own business.
- Establish an organizational framework through operations, finance, and leadership.
- Set up an effective and efficient system for hiring, retaining, and succession planning.
- Start researching and designing your strategic plan.
- Describe the essential elements of marketing, sales, and your company brand.
- Apply financial and accounting terms correctly.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
The Marketing for Small Businesses 3 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Social Selling for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In Basic Business Management: Boot Camp for Business Owners Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Who Are You and What Are You About?
- What is Our Business?
- Making Connections
- Pre-Assignment Review
- The Owner’s Role
- Ingredients for Success
- The Business Owner
- The Entrepreneur
- The Freelancer
- Words of Wisdom
- Keeping Things Moving
Session 3: Designing Your Organizational Structure
- Bringing the Idea to Life
- Getting Started
- Growth Phase One
- Growth Phase Two
- Putting the Pieces Together
- Looking at the Options
- Geographic Structure
- Divisional Structure
- Matrix Structure
- Summary
- Making Connections
- Differences for Corporations
- Choosing Board Members
- Board Issues
- The Role of Shareholders
- The Big Picture
- Words of Wisdom
- Current Thinking
- Making Connections
Session 4: Introduction to Operations Management
- Defining Operations Management
- What Does It All Mean?
- Envisioning the Process
- Introduction to Types of Operations
- Types of Operations
- Practical Application
Session 5: Understanding Financial Terms
- Finance
- Recording Financial Transactions
- General Accepted Accounting Principles (GAAP)
- The Income Statement
- Income Statement Equation
- Sample Income Statement
- The Balance Sheet
- Balance Sheet Equation
- More About Balance Sheets
- Current vs. Fixed Assets
- Cash Flow Statement
- Statement of Retained Earnings
Session 6: Getting the Right People in Place
- Six Essential Steps of Hiring
- More about Orientation
- More about Onboarding
- Making Connections
Session 7: Getting Your Product Together
- Inventory Management
- Types of Inventory
- More About Inventory
- Understanding the Value Chain
- Making Connections
- Outsourcing Options
- Quality Control
- Quality Control Philosophy
Session 8: Building a Corporate Brand
- Your Brand
- Example: Acme Widgets Inc.
- Brand Names and Slogans
- Do’s and Don’ts
- Developing a Slogan
- How People Will See Your Images
- Choosing a Color
- Color Spectrum Two
- Fonts
- Sans Serif Fonts
- Specialty Fonts
- Font Considerations
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Working It Out
Session 9: Marketing Your Product
- About the Marketing Process
- Cycle Overview
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying Our Product? Who is Using Our Product?
- What is the Buying Process?
- How Can I Leverage Segmentation?
- Segmentation Case Study
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Making Connections
- Stage Four: Creating a Marketing Plan
- Price
- Price
- Place
- Promotion
- Packaging
- Making Connections
- The Final Stages: Implement, Evaluate, Review, Revise
- Leveraging Social Media
Session 10: Selling Your Product
- Building Your Sales Force
- The Sales Cycle
- Initiate
- Initiate
- Build
- Manage
- Optimize
Session 11: Planning for the Future
- Introduction to Strategic Planning
- Identifying Your Stakeholders
- Taking the Right Approach
- Making Connections
- The Strategic Plan Pyramid
Session 12: Goal Setting and Goal Getting
- Setting Achievable Goals: Identifying Outcomes
- The Four Perspectives
- Customizing the Perspectives
- Timeline for Your Plan
- Goals with SPIRIT
- Getting Into It
Session 13: Succession Planning 101
- What is Succession Planning?
- Replacing vs. Succeeding
- Defining Succession Planning
Session 14: Managing Your Money
- What is a Budget?
- Test All Assumptions
- How Was Last Year?
- How’s The Marketplace Doing?
- What’s It Costing?
- Managing Your Budget
- Know Your Accruals
- Getting it Right
Session 15: Ethics 101
- Are You Ready?
- Sample Codes of Ethics
- Rotary Four-Way Test
- Minnesota Principles
- Asimov’s Three Laws of Robotics
- Your Code of Ethics
Session 16: Building a Strong Customer Care Team
- The Pillars of Success
- The Critical Elements of Customer Service
- Making Connections
- The Remaining Elements
- Critical Element Three: Given Life by the Employeess
- Critical Element Four: Be a Problem Solver
- A Problem Solving Process
- Critical Element Five: Measure It
- Critical Element Six: Reinforce It
- Developing and Maintaining Relationships
Session 17: Training Employees for Success
- Why Continuous Learning?
- Factors for Learning Success
- Getting Motivated for Training
- Steps in the Learning Process
- Making Connections
Session 18: Leadership Essentials
- Leading and Managing
- Leadership Styles
- Making Connections
- Applying the Styles
- The Cycle of Styles
- Managing Performance
- Making Connections
Session 19: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
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1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
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2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
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anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
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you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
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login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
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Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
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Course duration, is listed under Course Summary
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All the required material for your course is included in the online system, you do not need to buy anything else.
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you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
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which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
Marketing for Small Businesses Online Bundle, 3 Courses
Understand Marketing for Small Businesses
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
3-DAY WEEKEND SALE - ENDS MIDNIGHT TODAY!
BEAT THE PRICE RISE!
About This Course
What you will learn - Explore 100 Strategies For Your Small Business
|
|
Get BIG Savings with our Marketing for Small Businesses Online Bundle, 3 Courses
- Marketing for Small Businesses
- Social Selling for Small Businesses
- Basic Business Management: Boot Camp for Business Owners
1. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
After you complete this Marketing for Small Businesses course, you will be able to:
- Describe the essential elements of a marketing plan, no matter the size of the business.
- Apply tools and strategy to create a marketing plan that supports the growth of your small business.
- Use six steps to create, implement, and review a marketing plan.
- Leverage the best of Internet and social media marketing.
2. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
After you complete this course, you will be able to:
- Describe the attributes of social selling.
- Explore how social selling can generate results for your small business.
- Apply social selling strategies to create relevance in social media.
- Understand the power of leveraging different social media platforms in social selling.
- Measure your social selling results.
3. Basic Business Management: Boot Camp for Business Owners: Learn the Basics of Business Management
Learn the Basics of Business Management
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business, as well as the ability to step back and see the big picture and to reach into the future. This course will give you the basic business management skills that you need for success.
This course will give you all the skills that you need as a new business owner. You’ll learn how to develop your organizational chart, manage operations, speak knowledgeably about finance, hire the right people, build your brand, market your product online and offline, complete a strategic plan and a succession plan, and build your customer base. You’ll also learn the basics of leadership and tips for taking your business to the next level.
After you complete this course, you will be able to:
- Apply the best methods for creating, leading, and managing your own business.
- Establish an organizational framework through operations, finance, and leadership.
- Set up an effective and efficient system for hiring, retaining, and succession planning.
- Start researching and designing your strategic plan.
- Describe the essential elements of marketing, sales, and your company brand.
- Apply financial and accounting terms correctly.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
This is an incredible opportunity to invest in yourself and your future, sharpen your training skills and learn what it takes to create your own success with Courses For Success Today!
Course Fast Facts:
- All courses are easy to follow and understand
- Only 6 to 8 hours of study is required per course
- Unlimited lifetime access to course materials
- Study as many courses as you want
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificates
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
The Marketing for Small Businesses 3 Course Bundle includes the following courses, below is a summary of each course:
Course 1 - Certificate In Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Social Selling for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In Basic Business Management: Boot Camp for Business Owners Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Who Are You and What Are You About?
- What is Our Business?
- Making Connections
- Pre-Assignment Review
- The Owner’s Role
- Ingredients for Success
- The Business Owner
- The Entrepreneur
- The Freelancer
- Words of Wisdom
- Keeping Things Moving
Session 3: Designing Your Organizational Structure
- Bringing the Idea to Life
- Getting Started
- Growth Phase One
- Growth Phase Two
- Putting the Pieces Together
- Looking at the Options
- Geographic Structure
- Divisional Structure
- Matrix Structure
- Summary
- Making Connections
- Differences for Corporations
- Choosing Board Members
- Board Issues
- The Role of Shareholders
- The Big Picture
- Words of Wisdom
- Current Thinking
- Making Connections
Session 4: Introduction to Operations Management
- Defining Operations Management
- What Does It All Mean?
- Envisioning the Process
- Introduction to Types of Operations
- Types of Operations
- Practical Application
Session 5: Understanding Financial Terms
- Finance
- Recording Financial Transactions
- General Accepted Accounting Principles (GAAP)
- The Income Statement
- Income Statement Equation
- Sample Income Statement
- The Balance Sheet
- Balance Sheet Equation
- More About Balance Sheets
- Current vs. Fixed Assets
- Cash Flow Statement
- Statement of Retained Earnings
Session 6: Getting the Right People in Place
- Six Essential Steps of Hiring
- More about Orientation
- More about Onboarding
- Making Connections
Session 7: Getting Your Product Together
- Inventory Management
- Types of Inventory
- More About Inventory
- Understanding the Value Chain
- Making Connections
- Outsourcing Options
- Quality Control
- Quality Control Philosophy
Session 8: Building a Corporate Brand
- Your Brand
- Example: Acme Widgets Inc.
- Brand Names and Slogans
- Do’s and Don’ts
- Developing a Slogan
- How People Will See Your Images
- Choosing a Color
- Color Spectrum Two
- Fonts
- Sans Serif Fonts
- Specialty Fonts
- Font Considerations
- Simple Pictorial Mark
- Letterform
- Wordmark
- Emblems
- Working It Out
Session 9: Marketing Your Product
- About the Marketing Process
- Cycle Overview
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying Our Product? Who is Using Our Product?
- What is the Buying Process?
- How Can I Leverage Segmentation?
- Segmentation Case Study
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Making Connections
- Stage Four: Creating a Marketing Plan
- Price
- Price
- Place
- Promotion
- Packaging
- Making Connections
- The Final Stages: Implement, Evaluate, Review, Revise
- Leveraging Social Media
Session 10: Selling Your Product
- Building Your Sales Force
- The Sales Cycle
- Initiate
- Initiate
- Build
- Manage
- Optimize
Session 11: Planning for the Future
- Introduction to Strategic Planning
- Identifying Your Stakeholders
- Taking the Right Approach
- Making Connections
- The Strategic Plan Pyramid
Session 12: Goal Setting and Goal Getting
- Setting Achievable Goals: Identifying Outcomes
- The Four Perspectives
- Customizing the Perspectives
- Timeline for Your Plan
- Goals with SPIRIT
- Getting Into It
Session 13: Succession Planning 101
- What is Succession Planning?
- Replacing vs. Succeeding
- Defining Succession Planning
Session 14: Managing Your Money
- What is a Budget?
- Test All Assumptions
- How Was Last Year?
- How’s The Marketplace Doing?
- What’s It Costing?
- Managing Your Budget
- Know Your Accruals
- Getting it Right
Session 15: Ethics 101
- Are You Ready?
- Sample Codes of Ethics
- Rotary Four-Way Test
- Minnesota Principles
- Asimov’s Three Laws of Robotics
- Your Code of Ethics
Session 16: Building a Strong Customer Care Team
- The Pillars of Success
- The Critical Elements of Customer Service
- Making Connections
- The Remaining Elements
- Critical Element Three: Given Life by the Employeess
- Critical Element Four: Be a Problem Solver
- A Problem Solving Process
- Critical Element Five: Measure It
- Critical Element Six: Reinforce It
- Developing and Maintaining Relationships
Session 17: Training Employees for Success
- Why Continuous Learning?
- Factors for Learning Success
- Getting Motivated for Training
- Steps in the Learning Process
- Making Connections
Session 18: Leadership Essentials
- Leading and Managing
- Leadership Styles
- Making Connections
- Applying the Styles
- The Cycle of Styles
- Managing Performance
- Making Connections
Session 19: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
•Animal
•Beauty
•Business
•Health & Fitness
•Finance
•Lifestyle
•IT & Software
•Personal Development
•Teaching & Academics
2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
4. Are there any requirements to study this course?
No,
anyone who has an interest in learning more about this subject matter
is encouraged to take our course. There are no entry requirements to
take this course.
5. Do I require to have finished high school to complete this course?
No,
you do not require a High School Diploma or to have finished school to
study this course, this course is open to anyone who would like to take
this course.
6. What if English is not my first language?
This
course is provided in English, however, due to the digital nature of
our training, you can take your time studying the material and make use
of tools such as google translate and Grammarly.
7. Is this course online or conducted in person?
All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
8. How do I receive my course?
After
you have completed the payment, you will receive a confirmation email
and tax receipt. You will also receive an email containing your course
login details (username and password), as well as instructions on how to
access and log in to your course via the internet with any device,
please check your junk/spam folder in the event that you do not receive
the email.
9. When does this course start?
Providing
you have internet access you can start this course whenever you like,
just go to the login page and insert your username and password and you
can access the online material.
10. What is online learning like?
Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
11. What computer skills do I need for my course?
You
don't need to be a computer expert to succeed with our online training,
but you should be comfortable typing, using the internet and be capable
of using common software (such as Microsoft word).
12. How long will you have access to the online course?
The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
13. How long will my course take?
Course duration, is listed under Course Summary
14. Do I need to buy textbooks?
All the required material for your course is included in the online system, you do not need to buy anything else.
15. Is the course interactive?
Yes, all our courses are interactive.
16. Is there an assessment or exam?
Yes,
you will be required to complete a multiple-choice test online at the
end of your course, you can do this test as many times as you require.
17. What type of certificate will I receive?
You
will receive a Certificate of Completion that is applicable worldwide,
which demonstrates your commitment to learning new skills. You can share
the certificate with your friends, relatives, co-workers and employers.
Also, include it in your resume/CV, professional social media profiles
and job applications.
Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I
had a very good experience with my course. It has helped me to get
multiple jobs and prepared me for almost everything I would need to
know. The course was very informative and easy to understand and broken
up perfectly to be done in a short amount of time while still learning a
good amount! I would recommend Courses for Success to anyone trying to
get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for
more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"
Our
completion certificates are very valuable and will help you progress in
your work environment and show employers how committed you are to learn
new skills, you might even get a promotion.
18. Will this course be credited by universities?
No, it is not equivalent to a college or university credit.
19. Am I guaranteed to get a job with this certificate?
This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
20. How will this course assist me with my career?
Studying
and completing this course will show employers that you have the
knowledge in this field, additionally you will gain more confidence in
this area of expertise.
21. How long is the certificate valid for?
The Certificates are valid for life and do not need renewing.
22. Can I take more than one course at a time?
Courses
are studied online at your own pace and you are free to study as many
or as few courses as you wish, we also offer online course bundles that
allow you to save on additional courses so that you may get all the
topics related to your training goals in one go.
23. What are the Payment Methods available? Is there a payment plan?
We accept payments via PayPal, Credit Card and Bank Transfer.
Payment Plans: We have partnered with Partial.ly, to offer our own in house payment plan. Everyone is Pre-Approved, providing the initial deposit is paid in full.
To pay via bank transfer contact us info@coursesforsuccess.com
24. Can I purchase for multiple people?
Yes, you can do this by purchasing individually via website or send us a request via email at info@coursesforsuccess.com
25. Can I request for an invoice before purchase?
Yes, you can request for an invoice via email at info@coursesforsuccess.com
26. Purchase for a gift?
Yes, you can purchase this course as a gift, simply send an email to info@coursesforsuccess.com, with the course details and we can accommodate this.
27. Can I create my own course bundle?
Yes,
you can customize your own bundle. Please send us the complete list
with the exact course link of the courses you'd like to bundle up via
email info@coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.
28. How will I contact Courses For Success if I have any questions?
You can contact our support team, at any time through live chat on our website, or email at info@coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
