About This Course
What you will learn - Learn How Social Media Will Help You Grow and Sustain Your Business
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Get BIG Savings with our Marketing for Small Businesses Training Online Bundle, 5 Certificate Courses
- Social Selling for Small Businesses
- Marketing for Small Businesses
- Communications for Small Business Owners
- Working with the Media: Creating a Positive Working Relationship
- Marketing with Social Media
1. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
2. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
3. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales
Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
4. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
5. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
Receive Lifetime Access to Course Materials, so you can review at any time.
For comprehensive information on units of study click the units of study tab above.
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- You can study from home or at work, at your own pace, in your own time
- Certificates
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Recognition & Accreditation
The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Marketing for Small Businesses Training Bundle, 5 Courses includes the following courses, below is a summary of each course:
Course 1 - Certificate In Social Selling for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In Communications for Small Business Owners Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part One
- Pre-Assignment, Part Two
Session 2: Key Communication Components
- What Communication Is All About
- Attributes of Good Communication
- Pre-Assignment Review
Session 3: The Building Blocks
- Business and Marketing Strategy
- Components of Your Marketing Plan
- Things to Consider
- Three-Year Marketing Plan Sample
- Sample Project Plan: Introduction
- Sample Project Plan: Service Awareness and Feedback
- Sample Project Plan: Annual Conference
- Making Connections
- Public Relations Plan
- Allow Some Flexibility
- Working on the Plan
- Elevator Pitch and Executive Summary
- The Executive Summary
- Essential Elements
- Developing Your Pitch: Step One
- Developing Your Pitch: Step Two
- Developing Your Pitch: Step Three
- Developing Your Pitch: Step Four
- Developing Your Pitch: Step Five
- Delivery Tips
- Practice Makes Perfect
Session 4: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Identifying Audiences, Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Choosing a Communications Route
- Types of Routes
- Identifying Your Goal
- Splitting up the Message
- Making Connections
- Establishing a Communications Vehicle
- Setting up Media Guidelines
- Sample Media Guidelines
- Selecting a Spokesperson
- Developing an Approval Process
- Approval Process Guidelines
- Defining Inbound and Outbound Marketing, Part One
- Defining Inbound and Outbound Marketing, Part Two
- The Reasons for Inbound Marketing, Part One
- The Reasons for Inbound Marketing, Part Two
- Making Connections
Session 5: The Five C’s of a Successful Message
- Be Clear
- Sample E-Mail
- Being Clear
- Sample E-Mail
- Being Coherent
- Being Coherent, Part Two
- Being Coherent, Part Three
- Be Concise
- Sample E-mail
- Revised E-mail
- Be Complete
- Sample E-Mail
- Revised E-Mail
- Be Correct
- Sample E-Mail
- Checking for Mistakes
- Mistakes Happen!
- Be Compelling
- Compelling Copy
- Making Connections
Session 6: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
- Key Words and Ideas
- Thinking MEDIA
Session 7: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Media Releases
- Drafting Your Message
- Getting Into It
Session 8: Communicating Online
- Blogging Tips and Tricks
- Guidelines
- Making Connections
- Connecting Through Social Media
- Making Connections
- Getting on Board, Part One
- Getting on Board, Part Two
- Social Media Plan Worksheet: Basic Information
- Basic Information, Part Two
- Campaign Budget
- Campaign Objectives
- Competitive Analysis, Part One
- Competitive Analysis, Part Two
Session 9: Using Stories to Communicate
- The Importance of Story, Part One
- The Importance of Story, Part Two
- Tell Me A Story
Session 10: Polishers and Time Savers
- Communication Fact Sheets
- 'About Us' Fact Sheet
- 'Elevator Pitch' Fact Sheet
- 'Social Media Summary' Fact Sheet
- 'Strategic Summary' Fact Sheet
- 'Contact Lists' Fact Sheet
- Maintaining Fact Sheets
- Making Connections
- Getting It Together
- The Three R’s
- Reduce
- Reuse
- Recycle
Session 11: Enhancing Your Results
- Search Engine Optimization (SEO)
- Making Connections
- Metatags
- Getting the Best Results
- Developing Keywords
- Optimizing Our Results
- Taking Your Communication Pulse
- Using Focus Groups
- Focusing on the Research
- SWOT Analysis
- Next Steps
- Making Connections
Session 12: Maintaining Your Message in Crisis
- Communicating in a Crisis, Part One
- Communicating in a Crisis, Part Two
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate In Working with the Media: Creating a Positive Working Relationship Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate In Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
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Marketing for Small Businesses Training Online Bundle, 5 Certificate Courses
Learn How Social Media Will Help You Grow and Sustain Your Business
Bundle Up & Save - Learn More and Save More when you Upgrade to one of our Course Bundles below - Save Up To 98%
Course Summary
- Delivery: Online
- Access: Unlimited Lifetime
- Time: Study at your own pace
- Duration: 6 to 8 hours per course
- Assessments: Yes
- Qualification: Certificate
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About This Course
What you will learn - Learn How Social Media Will Help You Grow and Sustain Your Business
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Get BIG Savings with our Marketing for Small Businesses Training Online Bundle, 5 Certificate Courses
- Social Selling for Small Businesses
- Marketing for Small Businesses
- Communications for Small Business Owners
- Working with the Media: Creating a Positive Working Relationship
- Marketing with Social Media
1. Social Selling for Small Businesses: Learn How Social Media Will Help You Grow and Sustain Your Business
If you want to position your business as an industry leader, or just build up leads for potential sales, you must have a strong presence on social media – it can’t be overlooked. Social media is where a large percentage of customers spend a great deal of their online time, whether it’s looking for information or deals. If you are there, and positioned correctly on multiple platforms it will speak well for your business. This course will show you how to use social selling via social media to the best benefit.
Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits. This course is designed for entrepreneurs and sales professionals to learn how to function in that space.
In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.
2. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business
Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
3. Communications for Small Business Owners: Learn the Basic Techniques in Communication to Improve Sales
Communications between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
If you are new to the communications highway, this Communications for Small Business Owners course will provide the foundation for future development. If your company has some communications expertise, this course will help you strengthen and polish your essential components.
4. Working with the Media: Creating a Positive Working Relationship: Learn How To Work With Media
You may have been interviewed by a member of the media, or maybe some day you will be. You can never be sure when circumstances will conspire to have a reporter standing in front of you with a microphone, or on the other end of a phone line, waiting for an answer. This course is going to help you develop the skills to deliver a smooth interview as either a citizen or a professional spokesperson. You are also going to learn about vehicles for conveying ideas such as press releases and media packages. You are also going to consider the types of relationships that you can develop with the media. It’s always good to have a professional, positive relationship with the media, and this course will set you up for success.
You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, you’re going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.
5. Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
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- Certificates
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The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Units of Study
Receive Lifetime Access to Course Materials, so you can review at any time.
Marketing for Small Businesses Training Bundle, 5 Courses includes the following courses, below is a summary of each course:
Course 1 - Certificate In Social Selling for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Defining Social Selling
- It Is What It Is
- The Relationship Between Social Media and Sales Professionals
- Pre-Assignment Review, Part One
- Pre-Assignment Review, Part Two
- Pre-Assignment Review, Part Three
- Getting Clear
- What’s Your Purpose?
- Case Study
Session 3: Doing Your Research
- Who Will You Connect With? Part One
- Who Will You Connect With? Part Two
- Why Do You Want To Connect With Them?
- How Will You Connect and Engage?
- Making Connections
- Making It Work
- What Do You Need?
- The Changing Marketplace
Session 4: Building Relationships
- Who Do You Know?
- What It’s All About
- Expanding Your Circle
- Other People’s Content
- Making Connections
- Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
- Question
Session 5: Sharing Content
- Being Relevant
- Making Connections
- Helping Your Sales Team Flourish
- What About You?
- Defining Yourself
- Coaching Your Team
- Listen and Learn
- Case Study
- Getting in Touch
Session 6: Leveraging Technology
- Diving In
- Social Platforms – LinkedIn
- Getting Started, Part One
- Getting Started, Part Two
- Getting Started, Part Three
- Getting Started, Part Four
- Social Platforms – Twitter
- Knowing When You’re There
- Summary
- Social Platforms – The Beauty of Pictures, Part One
- Social Platforms – The Beauty of Pictures, Part Two
Session 7: Measuring the Results
- Measuring Social Media, Part One
- Measuring Social Media, Part Two
- Your CRM
Session 8: Keep Going Forward
- Keep Moving
- Making Connections, Part One
- Making Connections, Part Two
A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 2 - Certificate In Marketing for Small Businesses Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Marketing for Small Business
- Defining Marketing in the Small Business Context
- Marketing and Sales
- The Best Marketing
- Glossary of Terms
- Standing Out from the Crowd
- Pre-Assignment Review
Session 3: Elements of a Successful Marketing Message
- Your USP
- Making Connections
- Building the Relationship
- Find Common Ground
- Use Direct Language and Deliver a Message That is Clear, Calm, and Direct
- Factual Descriptions and Relevant Details are More Likely To Be Heard
- Use Repetition Respectfully to Keep Things on Track
- Body Language Says It All
- Influence and Persuasion
- Predictability
- Reciprocation
- Consistency and Commitment
- Social Evidence
- Authority
- Liking
- Scarcity
- Self-Interest
- Testing and Revising
Session 4: The Marketing Cycle in Small Business
- Marketing Essentials
- Stage One: Consumer and Market Analysis
- What Do They Need?
- Who is Buying and Who is Using Our Product?
- What Is the Buying Process?
- Sample Buying Process
- How Can I Leverage Segmentation?
- How Can I Leverage Segmentation? Part Two
- Stage Two: Analyzing the Competition and Yourself
- SWOT Analysis
- Next Steps
- Stage Three: Analyzing Distribution Channels
- Sample Configuration
- Making Connections
- Stage Four: Creating a Marketing Plan
- Place
- Price, Part One
- Price, Part Two
- Price, Part Three
- Promotion
- Packaging
- Bringing it All Together
- Key Considerations
- Remember!
- Making Connections
Session 5: Identifying Marketing Strategies
- Key Marketing Strategies for Small Businesses
- Getting the Most Bang for Your Buck
- Key Strategies
- Making Connections
- Top Ten Strategies for Success
- Identifying the Strategies
- Identifying Opportunities
- A Simple Marketing Plan for Small Budgets
Session 6: Implementing Your Plan
- What is a Marketing Budget?
- Crashing Your Own Budget
- Four Rules for Establishing Your Budget
- Managing Your Budget
- Know Your Accruals, Part One
- Know Your Accruals, Part Two
- Stage Five: Implementing and Evaluating
- Making Connections
- Stage Six: Reviewing and Revising
- Adapting and Evolving
- Case Study
Session 7: Internet Marketing Basics
- What It Looks Like
- Sample Site Structure
- Making Connections
- Popular Strategies
- Web Design and Development
- Affiliate Programs
- E-mail Marketing
- Using Social Media
- Search Engine Optimization (SEO)
- Sharing Messages
- Building Community
- Considering Videos
- Be Remarkable!
- E-mail Marketing
- A Cautionary Note
- Distribution Services, Part One
- Distribution Services, Part Two
- Keep it Rich
- What is SEO?
- Spiders, Crawlers, Bots (or Robots)
- Natural and Organic Searches
- Paid Searches
- URL Basics
- How It Works
- Pinging
- Leveraging Social Media
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
Session 8: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 3 - Certificate In Communications for Small Business Owners Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment, Part One
- Pre-Assignment, Part Two
Session 2: Key Communication Components
- What Communication Is All About
- Attributes of Good Communication
- Pre-Assignment Review
Session 3: The Building Blocks
- Business and Marketing Strategy
- Components of Your Marketing Plan
- Things to Consider
- Three-Year Marketing Plan Sample
- Sample Project Plan: Introduction
- Sample Project Plan: Service Awareness and Feedback
- Sample Project Plan: Annual Conference
- Making Connections
- Public Relations Plan
- Allow Some Flexibility
- Working on the Plan
- Elevator Pitch and Executive Summary
- The Executive Summary
- Essential Elements
- Developing Your Pitch: Step One
- Developing Your Pitch: Step Two
- Developing Your Pitch: Step Three
- Developing Your Pitch: Step Four
- Developing Your Pitch: Step Five
- Delivery Tips
- Practice Makes Perfect
Session 4: Your Communications Plan
- Introduction
- Selecting Your Communications Destination
- Identifying Audiences, Part Two
- Making Connections, Part One
- Making Connections, Part Two
- Choosing a Communications Route
- Types of Routes
- Identifying Your Goal
- Splitting up the Message
- Making Connections
- Establishing a Communications Vehicle
- Setting up Media Guidelines
- Sample Media Guidelines
- Selecting a Spokesperson
- Developing an Approval Process
- Approval Process Guidelines
- Defining Inbound and Outbound Marketing, Part One
- Defining Inbound and Outbound Marketing, Part Two
- The Reasons for Inbound Marketing, Part One
- The Reasons for Inbound Marketing, Part Two
- Making Connections
Session 5: The Five C’s of a Successful Message
- Be Clear
- Sample E-Mail
- Being Clear
- Sample E-Mail
- Being Coherent
- Being Coherent, Part Two
- Being Coherent, Part Three
- Be Concise
- Sample E-mail
- Revised E-mail
- Be Complete
- Sample E-Mail
- Revised E-Mail
- Be Correct
- Sample E-Mail
- Checking for Mistakes
- Mistakes Happen!
- Be Compelling
- Compelling Copy
- Making Connections
Session 6: Communication Strategies
- Setting a Goal for Each Communications Piece
- Strengthening Your Core Message
- Key Words and Ideas
- Thinking MEDIA
Session 7: Sharing Information Through Media Releases
- Key Pieces of the Media Release
- Media Releases
- Drafting Your Message
- Getting Into It
Session 8: Communicating Online
- Blogging Tips and Tricks
- Guidelines
- Making Connections
- Connecting Through Social Media
- Making Connections
- Getting on Board, Part One
- Getting on Board, Part Two
- Social Media Plan Worksheet: Basic Information
- Basic Information, Part Two
- Campaign Budget
- Campaign Objectives
- Competitive Analysis, Part One
- Competitive Analysis, Part Two
Session 9: Using Stories to Communicate
- The Importance of Story, Part One
- The Importance of Story, Part Two
- Tell Me A Story
Session 10: Polishers and Time Savers
- Communication Fact Sheets
- 'About Us' Fact Sheet
- 'Elevator Pitch' Fact Sheet
- 'Social Media Summary' Fact Sheet
- 'Strategic Summary' Fact Sheet
- 'Contact Lists' Fact Sheet
- Maintaining Fact Sheets
- Making Connections
- Getting It Together
- The Three R’s
- Reduce
- Reuse
- Recycle
Session 11: Enhancing Your Results
- Search Engine Optimization (SEO)
- Making Connections
- Metatags
- Getting the Best Results
- Developing Keywords
- Optimizing Our Results
- Taking Your Communication Pulse
- Using Focus Groups
- Focusing on the Research
- SWOT Analysis
- Next Steps
- Making Connections
Session 12: Maintaining Your Message in Crisis
- Communicating in a Crisis, Part One
- Communicating in a Crisis, Part Two
Session 13: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 4 - Certificate In Working with the Media: Creating a Positive Working Relationship Online Course
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
Session 2: Being Interviewed
- As a Citizen
- Remain Calm
- Listen to the Question, Part One
- Listen to the Question, Part Two
- Be Honest
- Slander/Libel
- Interview Preparation
- As a Media Spokesperson
Session 3: Providing Information to the Media
- Security of Information and Files, Part One
- Security of Information and Files, Part Two
- Security of Information and Files, Part Three
- Attribution
- Off the Record
- Confidential
- Not-for-Attribution
- Different Types of Media, Part One
- Different Types of Media, Part Two
- Keeping Copies of Interviews
Session 4: Developing a Media Package
- Bios
- Company History
- Headshots, Logos, Graphics, Stats, Video/Audio Clips
- Contact Details
Session 5: Press Releases
- Release Information
- Contact Information
- Date of Release
- Template, Part One
- Template, Part Two
- Points of Distribution
Session 6: Developing Media Relationships
- Professional vs. Personal
- Media Contact Lists
- Providing Tips/Story Ideas to Media
- Who to Choose
- A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Course 5 - Certificate In Marketing with Social Media Online Course
Session 1: Course Overview
- Learning Objectives
- Important Note
- Pre-Assignment
Session 2: Getting Started
- What is Social Media
- Pre-Assignment Review
Session 3: Understanding the Marketing Mix
- The Five Ps and Social Media
- Product
- Price
- Place
- Promotion
- Packaging
- Exercise Your Muscle
Session 4: Developing a Social Media Plan
- Things to Think About
- Stretch
- Build a Community
- Watch Out for Social Media Experts
- Be There
- Find Your Customers
- Be a Person
- Follow Others
- Utilization Guidelines
- Expanding Your Digital Presence
- Social Media Plan Worksheet
- Basic Information
- Campaign Budget
- Campaign Objectives
- Competitive Analysis
- Important Notes
- Whats the Value
- Cost Per Lead
Session 5: Building Your Social Media Team
- Building the Team
- Making Connections
- The Community
Session 6: Using Social Media to Build Internal Communities
- Internal Communities
- Options for Internal Communities
- Make it Work
Session 7: Analyzing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything
- Timing Tips
- Target Market Worksheet
Session 8: Keeping on Top of the Trends
- The Times are A-Changing
- Case Study Google+
- Making Connections
Session 9: Damage Control
- Thats Not Good!
- What It Means For You
- Case Study United Breaks Guitars
- Get Smart
Session 10: Using Facebook
- Getting Started
- First Steps
- Next Steps
- Due Diligence
- Now You Can!
- Building Your Community
- Taking it Further
- Making Connections
Session 11: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Connecting to Others
- Using Groups
Session 12: Using Twitter
- Tweeting
- Getting Started with Twitter
- Hashtags
- Re-Tweets
- Your Name
- Making it Memorable
- Using Lists
Session 13: Building a Blog
- To Blog or Not To Blog
- Blogging Basics
- Blog Rules
- Help People Find You
- What Will I Write About
- Planning Your Blog
- Vlogs and YouTube
Session 14: Using Specialty Sites
- Introduction
- Yammer
- SnapGuide
- Staying in the Loop
Session 15: Using Social Media Management Tools
- Introduction
- TweetDeck
- HootSuite
- Posterous
- Salesforce Radian6
Session 16: Launching Your Plan
- Pulling Everything Together
- Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Requirements
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
Microsoft Windows XP, or laterModern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
OSX/iOS 6 or laterModern and up to date Browser (Firefox, Chrome, Safari)
All systems
Internet bandwidth of 1Mb or fasterFlash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Requirements
Entry requirements:
Students must have basic literacy and numeracy skills.
Minimum education:
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Device requirements:
Students will need access to a computer/any device and the internet.
FAQS
1. Who are Courses For Success?
Courses For Success is a course platform that started in 2008
with 5 courses, since then we have grown to over 10,000 online courses.
Our courses span across the following categories:
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2. Is there a refund/cancellation policy?
Yes, we have a 7-day money-back refund policy.
3. What is the FREE Personal Success Training Program?
The Personal Success Training Program
was developed by Courses For Success to help our customers achieve
success. Currently, we are offering this program for FREE with every
course or bundle purchase this month. This is a limited time offer!
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anyone who has an interest in learning more about this subject matter
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take this course.
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study this course, this course is open to anyone who would like to take
this course.
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This
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All our courses are accessible online on any device. You may complete them at your own pace and at your own time.
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After
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Online learning is easy, if not easier than a traditional academic situation.
By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace.
Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.
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but you should be comfortable typing, using the internet and be capable
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The majority of our courses have unlimited lifetime access, meaning you can access this course whenever you want.
Please also check the course summary, as a small selection of courses have limited access.
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Course duration, is listed under Course Summary
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All the required material for your course is included in the online system, you do not need to buy anything else.
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Yes, all our courses are interactive.
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This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.
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Course Bundles
Looking for specific training for yourself or employees. Choose from our Course Bundles below or build you own Bundle, by adding more courses to your cart. Choose different courses or the same course for multiple staff members and receive volume discounts at checkout.
